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Standards of Beauty in Burlesque
When
burlesque began in the mid- to late-nineteenth century, standards of
female beauty were very different than they are today. It has
often been remarked that, by modern standards, Lydia Thompson and the
rest of the British Blondes were hardly great beauties. At the
time, though, rumors circulated about men willing to kill themselves in
a fit of lustful obsession after seeing one of Thompson’s
shows. True or not, these types of stories put performers on
pedestals as sought-after erotic objects, prime examples of feminine
beauty.
Burlesque has
always placed a great deal of emphasis on created, artificial beauty,
from the Blondes’ bleached platinum hair, to the heavy use of
cosmetics, to the body-modifying effects of the corset. Female
burlesquers in some ways performed an exaggerated version of
femininity, simultaneously promoting the outward markers of female
nature (hair, clothing, makeup, etc.) while revealing their
constructedness.
Burlesque has
also, throughout its history, been notably tolerant of a variety of
body types. At a time when the ideal female form was skewing
skinnier and skinnier (thanks in no small part to Flo Ziegfeld’s
popularization of the slim, sexually contained All-American Follies
Girl), there were several burlesque troupes and performers who prided
themselves on their curvy physiques. Performer May Howard
famously proclaimed that she would not hire any woman who weighed less
than 150 pounds for her shows, while Billy Watson’s Beef Trust
troupe boasted of its assemblage of 200-pound beauties.
The popular
image of the burlesque performer was a large, tall woman, so
powerfully-built that she was practically Amazonian. Publicity
for burlesque shows took advantage of this association, with posters
depicting voluptuous, statuesque performers in the roles of military
officers, charioteers, or even literal Amazon warriors. This
dominant female figure was fascinating and tantalizing, but like most
aspects of burlesque, also a bit threatening. Men loved to watch
burlesque performers, but at the same time, they were afraid that her
feminine power was too dynamic to stay safely confined to the
stage. In an era when women all over America were actively
agitating for increased freedoms and legal rights, this was a very
relevant concern.
Click images to view larger versions.

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The ladies of Billy Watson’s Beef Trust
Promotional photo. Original size: 10”x8”
Part of the Charles H. McCaghy Collection. |
Tobacco card featuring May Howard
Tobacco card. Original size: 1.5”x2.5”
Part of the Charles H. McCaghy Collection. |

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Cissy Grant shows off her corseted curves
Original size: 11.5”x16”
From the book Art Album of
Footlight Favorites, part of the
Charles H. McCaghy Collection. |
Flossie La Van, “one of the shapeliest
of burlesque queens”
Original size: 11.5”x16”
From the book Art Album of
Footlight Favorites, part of the
Charles H. McCaghy Collection. |

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Did the average woman on the street compare herself to these shapely burlesque stars?
Postcard. Original size: 3.5”x5.4”
From the Charles H. McCaghy Collection. |
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