2017-04-05 Preliminary Inventory of the Ruth Bauerle Collection on The New Yorker Compiled to Teach an English Course at Ohio Wesleyan University, 1968-1983 SPEC.RARE.0023 Finding aid prepared by Zoe MacLeod, Karen Glenn Ohio State University Libraries Special Collections
1858 Neil Avenue Columbus, OH, 43210
2017 April; 2019 July

b61828245

 This finding aid was produced using the Archivists' Toolkit 2019-08-30T11:23-0400 English Describing Archives: A Content Standard Ruth Bauerle Collection on The New Yorker Compiled to Teach an English Course at Ohio Wesleyan University SPEC.RARE.0023 Ohio State University Libraries Special Collections 0.4 Cubic feet 1968-1983 Ruth Baurele was an assistant professor of English at Ohio Wesleyan University from 1962-1986. She taught freshman courses on The New Yorker, an American literary magazine founded in 1925. The Ruth Bauerle Collection on The New Yorker Compiled to Teach an English Course at Ohio Wesleyan University contains materials sent to Ruth Bauerle from The New Yorker magazine at her request in 1977 and 1983 in order to facilitate the teaching of her freshman English course on The New Yorker at Ohio Wesleyan University. Materials from The New Yorker include promotional materials, articles on the history of the magazine, staff memos, and six booklets on selective marketing and analysis of characteristics of subscriber households. The collection also contains research on The New Yorker, including clippings. The collection is dated 1968-1983. (1) 5'' letter document box English Bauerle, Ruth, 1924-2011 Arrangement of Materials

This collection is unprocessed. Materials are arranged in the order received.

 Acquisitions Information

Donated by Ruth H. Bauerle, 1998 May

 Preferred Citation

[identification of item], Ruth Bauerle Collection on The New Yorker Compiled to Teach an English Course at Ohio Wesleyan University, SPEC.RARE.0023, Rare Books and Manuscripts Library, Ohio State University

 Access to Materials

Materials in this collection are available for use, but may be used in the Thompson Library Special Collections reading room only.

 Use of Materials

Materials in this collection may be protected by copyright, and are made available for research and educational purposes. In general, the OSU Libraries do not own the copyright for materials from our collections and cannot grant copyright permissions for these materials. The user is responsible for making a final determination of copyright status. If copyright protection applies, permission must be obtained from the copyright holder to reuse, publish, or reproduce the work beyond the bounds of fair use or other exceptions to the law. Works in the public domain are not protected by copyright and do not require permission to use.

 Processing Information

This collection is unprocessed. Finding aid written by: Zoe MacLeod, 2017 April; Karen Glenn, 2019 July

 Biographical Note

Ruth Baurele was an assistant professor of English at Ohio Wesleyan University from 1962-1986. She taught freshman courses on The New Yorker, an American literary magazine founded in 1925. The magazine, still active as of 2019, has published works from many well-known American authors and cartoonists such as Ogden Nash, S.J. Perelman, E.B. White, and James Thurber.

 Scope and Contents

The Ruth Bauerle Collection on The New Yorker Compiled to Teach an English Course at Ohio Wesleyan University contains materials sent to Ruth Bauerle from The New Yorker magazine at her request in 1977 and 1983 in order to facilitate the teaching of her freshman English course on The New Yorker at Ohio Wesleyan University. Materials from The New Yorker include promotional materials such as staff profiles, advertising brochures, rate diagrams, and other publications, articles on the history of the magazine, staff memos highlighting articles written about the The New Yorker outside the organization, and six booklets on selective marketing and analysis of characteristics of subscriber households produced by the marketing department. The collection also contains research on The New Yorker, including clippings. The collection is dated 1968-1983.

 Bauerle, Ruth, 1924-2011 Advertising, Magazine--New York (State)--New York--20th century English literature--Study and teaching (Higher)--Ohio--Delaware--20th century Magazines (periodicals) Marketing--Management--20th century New Yorker (New York, N.Y. : 1925) Periodicals--New York (State)--New York--History--20th century Promotional materials Women college teachers--Ohio--Delaware--20th century Project Market Book 1 1 1977-1983 The New Yorker history articles 1 2 1968-1981 The New Yorker writers articles 1 3 1978-1982 The New Yorker staff profiles 1 4 1975-1982 The New Yorker 1979 Rate Cards 1 5 1979, 1983 Bauerle (Ruth) correspondence sent to The New Yorker Circulation Department 1 6 1983 February " The New Yorker Circulation Analysis" booklet 1 1977 May 2 "Profiles of The New Yorker Subscribers and Their Households" research publication 1 1980 " The New Yorker Guide to Selective Marketing" booklet 1 1974 " The New Yorker Guide to Selective Marketing" booklet 1 1980 "Characteristics of The New Yorker's Subscriber Households" booklet 1 1977 " The New Yorker Circulation Analysis" booklet 1 1980 May 5