Title Screen of the QTV documentary
Global segyehwa ch’ŏn: hansik, nyuyok’ŏ ŭi immat ŭl saro chapta (Global 세계화 天: 한식, 뉴요커의 입맛을 사로잡다!) is the first volume of Hansik segyehwa ch’ŏn chi in (한식 세계화 천지인), a documentary on Korean food (한식):
- v.1 – Global segyehwa ch’ŏn: hansik, nyuyok’ŏ ŭi immat ŭl saro chapta (Global 세계화 天: 한식, 뉴요커의 입맛을 사로잡다!)
- v.2 – Local hyŏnjihwa chi: hansik, sŭt’ail ŭl yŏlda! (Local 현지화 地: 한식, 스타일을 열다!)
- v.3 – Chef yorisa in: son kkŭt ŭro segye rŭl yori hada! (Chef 요리사 人: 손끝으로 세계를 요리하다!).
The documentary explores the rising popularity of Korean food in New York. This volume covers a multitude of sources ranging from popular Korean restaurants to everyday people who enjoy the food. The focus of this documentary is the increased globalization of Korean food with an emphasis on New York.
Globalization of Korean food has been helped along by the government through the Korean Food Foundation (KFF). This foundation helps advertise Korean food culture by promoting different restaurants and providing accessible information on a variety of dishes. The KFF has a branch located in New York that sponsors restaurants in promotions such as food festivals. In the article below, KFF discusses the popularity of Korean food and its inclusion in a 2014 New York food festival.
- “Korean Wave” Comes to New York, Three-Day Event at New York City Wine and Food Festival, Media Event by Korean Food Foundation by the Korean Food Foundation (PR Newswire, 2014).
The government is not on its own in its efforts to globalize Korean food; Some chefs have made it their personal goal to spread Korean food culture. Phillip Lee and Edward Kwon are great examples of chefs who hope to show Korean culture beyond entertainment.
- Food Preacher: Chef Edward Kwon’s quest to globalize Korean Food by CNN (CNN Wire, 2015) describes Kwon’s efforts to create fusion food that keeps its traditional roots.
- Could Korean Food Go Global? by the Financial Times (The Financial Times, 2011) includes information on Philip Lee’s spread of fusion by using a food truck in New York: a popular target for the globalization of Korean food.
For more articles on Globalizing Korean food:
- Reinventing Korean Food: National Taste and Globalization by Kyung-Koo Han (Korea Journal, 2005)
- More than Kimchi: Korean Food’s Popularity Soars by Justin McCurry (GlobalPost, 2012)
- Korean Food Foundation to Showcase the Best of Korean Food and Culture by PRNewswire (PRNewswire, 2016)
