It’s likely many of you have never have heard of one of OSU’s most influential offices, but boy, have you sure seen its imprint.
Trademark and Licensing has been around for more than 30 years, “protecting the University’s name and identifying marks,” according to its web site. It all started in 1982, with a proposal of a program to ensure OSU received a royalty from each sale of OSU-themed merchandise. The program also would regulate which products were allowed to use Ohio State’s trademark, to make sure the University’s image remained unsullied. (By the way, the Libraries receives a percentage of each royalty, so we are particularly grateful for this program.)
Now, vendors who want to use OSU’s name or logo on their merchandise must undergo a rigorous application process with the Trademark and Licensing Office to get approval. While the office is strict about its standards, it does approve a wide variety of items to be sold. We thought we’d take you down memory lane to show what kind of items once adorned the shelves of various retail outlets around town back in the ’80s. The material in these photos is from a collection transferred to the Archives in 1989 by the office.
Our models in the photos were Brandon Abbott, Britain Wetzel and Jimmy Zimmerman. Brandon, a Math major who was a summer-only Archives student assistant, returned to classes last week. Britain and Jimmy graduated last spring, and this fall, Jimmy is starting his second year of courses at OSU’s School of Dentistry. Meanwhile, Britain is beginning her first year of coursework at Kent State University’s College of Podiatric Medicine. Thanks and good luck to all three!
So let’s get to the photos!