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Mangajin No. 59

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Mangajin No.59
Published September 1996
Mangajin00.jpg
Cover by Kazuko
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Contents

Features

12 A Beginner's Guide to Japanese Political Campaigns

A report from inside the camp of a Diet member up for re-election. Robin LeBlanc experiences first-hand the secret of winning votes through the art of conversation.

50 Selling American Cars in Japan

How do the Big Three promote their cars in Japan? Sasaki Yoshinobu takes a look at some recent advertising strategies

Departments

5 Publisher's Note

6 Letters & Bloopers

9 Brand News (Innovative uses of the Japanese language)

A reduced-calorie milk drink with a name from the world of yakuza

54 Book Review

Shocking Crimes of Postwar Japan, by Mark Schreiber, reviewed by Mathew C. Stretcher

55 On the Bookshelf

Recently released books about Japan

56 Computer Corner

Oshaberi-Mate lets your computer speak Japanese, by Douglas Horn

60 Cooking Corner

Yellowtail is a fish; teriyaki is a style, by Robbie Swinnerton

62 Senryu

Japanese culture with a Western flavor-the art of "Spam-ku"

86 Basic Japanese

You, Part 1: There are plenty of options for "you"

92 Pop Japanese

Tease Me, Squeeze Me Dial Me - the world of telephone clubs and "dengon dial," by William Marsh

93 Vocabulary Summary

94 Classifieds

Manga

17 Kaji Ryusuke no Gi A successful, hard-driving businessman considers a political career,by Hirokane Kenshi

38 Selected Works of Ishii Hisaichi A brief selection of ninja humor

42 Obatarian by Hotta Katsuhiko

46 Calvin and Hobbes by Bill Waterson

47 Garfield by Jim Davis

65 Kekko Shiyo Yo Masatoshi stays cool during a summer evening with his girlfriend, by Hoshisato Mochiru

84 Take'emon-ke no Hitobito by Sato Take'emon

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