Advertising

Columbia Encyclopedia, Sixth Edition [WWW]

Contains nearly 51,000 full text articles on a wide range of topics, including 15,000 biographies, maps, speeches, and more than 80,000 hypertext cross-references to link relevant information.

Encyclopedia Britannica Online [OhioLINK users only]

Access over 75,000 quality full text articles, as well as 200,000 selected Web sites, and 2,000 videos on virtually every topic. Also includes special sections and resources on presidential campaigns, atlases, year in review, timelines, and highlighted research topics.

International Encyclopedia of Communication

Provides information on all aspects of communication, including speech, language, mass media, communication theory and technology as well as biographical information and references.

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American Heritage Dictionary, 4th Edition [WWW]

Searchable database of English language words, including definitions, pronunciation, origins, synonyms, and usage.

Key Concepts in Communication

Provides extended definitions for communication's major forms, uses, contents, and research approaches, with extensive historical detail, and cross references to related terms.

Longman Dictionary of Contemporary English

Includes brief, contemporary definitions of words, phrases, and abbreviations used by professionals in advertising, broadcasting, public relations, graphic arts, and publishing.

NTC's Dictionary of Advertising

Offers a concise and comprehensive list of American advertising terms.

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Academic Search Premier [OhioLINK users only]

Full text articles from over 3,400 publications, as well as indexing to identify articles found in 900 other academic publication, for information on a wide range of topics in art, computer science, education, engineering, ethnic studies, humanities, language, literature, medical sciences, social sciences, and more.

LexisNexis Academic [OSU Columbus campus users only]

Online services providing access to full text files including newspapers, business information, legislation, legal resources, medical information patents, and more.

Business Source Premier [OhioLINK users only]

Full text articles from over 2,200 business journals, as well as indexing to identify articles found in over 535 other publications, for information on a wide range of topics in accounting, economics, finance, international business, management, marketing, and more.

Communication Abstracts

Indexes and abstracts journals and books on all aspects of communication, broadcasting, radio, television, journalism, public relations, advertising, and communication theory.

Index to Journals in Mass Communication

Indexes journals by subject and author in the fields of advertising, electronic media, print media, public relations.

Newspaper Source [OhioLINK users only]

Full text articles from over 200 regional and international newspapers, news wires, The Christian Science Monitor, The Los Angeles Times, and USA Today, along with abstracts to identify articles from the New York Times and The Wall Street Journal - Eastern Edition.

Topicator

Indexes a selected core of the professional literature of marketing and the media, including quick reports of current events and developments and hot products and programs from the business perspectives.

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Advertising Age

Features current news of interest to industry, commentaries, viewpoints by prominent professionals, and topical features.

Ad Age: It's All About Marketing [WWW]

Online site from Advertising Age magazine includes industry news and articles, with a focus on interactive media, and an archive.

Electronic Journal Center (OhioLINK) [OhioLINK users only]

Access to thousands on online, full-text journals on a wide variety of topics and searchable by title or subject.

Journal of Advertising

Publishes research covering all areas of advertising, analyzes and evaluates the contents of advertisements, and includes book reviews.

Journal of Advertising Research

Reports research results aimed at researchers and other professionals in the field of advertising, marketing, and public relations.

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OSCAR [WWW]

Locate books, journals (after you have used an index to identify specific articles), and other materials in the OSU Libraries.

OhioLINK [WWW]

Locate books, journals, and other materials in major Libraries throughout the state of Ohio.

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Access catalogs for the Big Ten Catalog, Center for Research Libraries, Columbus Metropolitan Library, Ohio Public Libraries, Library of Congress, and other collections.
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American Demographics / Marketing Tools [WWW]

Resources include the texts of American Demographics and Marketing Tools magazines, a catalog of data sources, and demographic data files useful for marketing.

Infoplease.com [WWW]

Vast resource of full-text information, statistics, and articles from almanacs, dictionaries, and encyclopedias on the world, sports, entertainment, U.S., people, business, living, society, science, and technology.

A Matter of Fact [OhioLINK users only]

In-depth statistics, charts, essays, tables and abstracts from newspapers, periodicals and the Congressional Record on current news and issues.

Standard Rate and Data Service Report

Features information on media advertising rates and marketing rankings, market maps and relevant statistics.

See Almanacs, Atlases, Statistics Sources for All Subjects.

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Adweek Agency Directory

Provides a guide to over 8,000 American agencies, including addresses, telephone numbers, number of employees, key personnel, branch offices, and products/services.

American Marketing Association [WWW]

Provides a network of 45,000 colleagues and contacts interested in marketing and links to careers, events, publications, the AMA Code of Ethics and Code of Ethics for Marketing on the Internet and more.

Associations Unlimited [OhioLINK users only]

Contains descriptions and information for over 80,000 associations worldwide, including national, international, regional, state and local associations.

Biographical Information in OhioLINK Databases [OhioLINK users only]

Links to general and subject-specific online OhioLINK databases and help on how to search these resources for biographical information.

Biography and Genealogy Master Index [OSU users only]

Indexes dictionaries and directories for basic data such as birth dates, education. and addresses of over 5.5 million people, as well as some sources for extensive essays

Biography.com [WWW]

Read first chapters and reviews of current best-selling biographies, or search an online database of 15,000 short biographical entries drawn from the Cambridge Biographical Encyclopedia, access the A&E and Biography Channel television program guides.

Biography Index [OSU users only]

Indexes biographical materials in more than 3,000 periodicals, 2,000 books, autobiographies, memories, journals, diaries, letters, interviews, bibliographies, obituaries, biographical novels, drama, pictorial works, poetry, and juvenile literature.

Federal Trade Commission [WWW]

Focuses on government regulations including consumer protection, anti-trust/competition, business guidance, economic issues, news releases, publications, speeches, and related sites.

World Marketing Association [WWW]

Links information from marketing associations around the world, including the Asia Pacific Marketing Federation, the European Marketing Federation, and the American Marketing Federation.

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Book Review Digest [OhioLINK users only]

Online index to reviews for fiction and non-fiction published in the United States. Includes excerpts from reviews.

Editorials on File

Contains reprints of editorials on important national and international news topics selected from a variety of U.S. newspapers.

Opinion-Pages [WWW]

Full Text editorial, opinion, and comment pages from English newspapers around the world, searchable by keyword, geographic region, or subject including political and general, business and finance, technology, sports, health, and arts and leisure.

See Reviews, Editorials for All Subjects.

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American Advertising: A Reference Guide

Covers 648 books, journals, and articles on advertising history; advertising management, ethical, economic, and social issues; motivation and psychological issues.

Information Sources in Advertising History

Features bibliographic essays on the history of advertising and marketing, an introductory survey of the literature of advertising history, including reference works, histories, biographies and memoirs, organizations, institutions, psychology and sociology, advertising, criticism, ethics, textbooks, case histories, and fictional literature about advertising.

Know Marketing [WWW]

Links to Web information on advertising, business and marketing, careers, conferences, consumer issues, direct marketing, e-commerce, organizations, marketing research, public relations, legal information, and more.

Sex Stereotyping in Advertising

Contains annotated entries for 253 conference papers related to how the sexes are or should be portrayed in advertising.

University of Texas Advertising World [WWW]

Annotated links to research and basic information concerning all areas of the advertising industry and the broad subject of marketing in nearly 80 subject categories including associations, broadcasting, print media, consumer psychology, demographic information, jobs, market research, product placement, hot Web sites, and more.

U.S. Laws Regarding Advertising and Marketing [WWW]

Large collection of information on marketing and advertising law, including false advertising, Internet advertising, E-commerce, employee laws, non-profit, and more.

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